Because sunscreen asked for faith. And faith ran out.
In 2025, independent lab tests found 6 of 10 top-selling Indian sunscreens delivered less than half their claimed SPF. Millions of people did everything right, every morning, and were not protected.
Lumira exists so you never have to take a number on faith again.
We started with the receipt, not the product.
When the SPF scandal broke, the fix seemed obvious: publish the proof. Test every batch on real human skin, print the report against the batch number on the tube, and let anyone check it.
Then we built the sunscreen worthy of that receipt: EU-grade filters, real declared doses, zero white cast on Indian skin.
Three rules we do not break.
Proof over hype
If we cannot substantiate it, we do not say it. Every batch is tested in-vivo (ISO 24444) and its report published before dispatch.
Made for us
Indian sun, Indian heat, Indian skin. Zero white cast is not a marketing line here; it is a filter choice.
Restraint
Only what works, at doses that work, printed on the pack: 4% niacinamide, 1% ectoin. No fairy dust.
Protection you will actually keep. Proven on real Indian skin.
Sunscreen only works if you wear it every day, and you only wear it every day if it feels good and you trust it. That is the whole company: make it feel invisible, and make the trust checkable.
Batch 001 is on pre-order now. Its report publishes the day it dispatches.
One routine. One clock.
The Invisible Shield base at 8am, the Shield Mist over makeup by 2pm. Read how the system works, or start with the Duo.
How the system works →Get the Duo — ₹1,599 →
