Invisible Shield — Sample PDP v2 (d'you / indē wild)

Proven for the Indian sun

Invisible Shield

Feels like skincare. Works like proof. SPF 50 · PA++++ gel-cream.
₹899 ₹1,099 Launch price
  • Proven, not promised — in-vivo tested, report published per batch.
  • The doses, printed — 4% niacinamide + 1% ectoin, on pack.
  • Zero white cast — next-gen filters, zero mineral, every tone.
  • Holds all day — sweat & humidity resistant by design.
Add to bag — ₹899
In-vivo tested·Zero mineral·Fragrance-free·Non-comedogenic·Reef-conscious
The unkind truth

India's sunscreens got caught. Ours shows the receipt.

When lab tests exposed how many SPF claims were fiction, "trust me" stopped being enough. Invisible Shield is built for the person who now reads the back of the box — next-gen filters, doses we print, and a report you can check against your own batch.

The clinical file

The number, verified.

Not an in-vitro shortcut. In-vivo, on human skin, ISO 24444 — published per batch.

SPF ratingPA / UVADeclared actives
SPF 50
in-vivo · ISO 24444 · human panel
PA++++
highest UVA / anti-tan rating
Per batch
report published against your batch no.
Inside every tube

Four filters, two real actives, nothing to hide.

UV filter

Tinosorb S & M

Broad-spectrum, photostable, surface-acting — burning + ageing rays, no cast.

Deep-UVA

Uvinul A Plus

The anti-tan specialist — the PA++++ workhorse.

UV filter

Uvinul T 150

Burn-protection powerhouse. 100% new-gen, zero mineral, zero legacy.

Active · 4%

Niacinamide

Evens tone, fades spots over time, controls shine. A real dose — printed.

Signature · 1%

Ectoin

Pharma-grade osmolyte — locks moisture, defends against pollution.

Left out

The 8 we refused

No oxybenzone, octinoxate, octocrylene, homosalate, parabens, fragrance — or mineral cast.

The full-day system

Morning SPF expires by noon. Ours doesn't.

A one-time lab score isn't protection — a loop is. Base at 8am, re-mist over makeup through the day. One 45-day clock.

8 AM
Invisible Shield base — smooth on, no cast.
12 & 4 PM
Shield Mist — re-arm over makeup, 10 seconds.
Sundown
UVA defence that never lapsed.
Why it works

Proof you can see.

on skin

If you can see it, it failed.

On deep and medium Indian skin, mineral filters go grey. Ours are clear to begin with — nothing to turn, no tint to shade-match.

No white castLightweightNon-stickySensitive-safe
  Lumira Typical SPF 50
Declared active doses on pack
In-vivo report published per batch
Zero white cast on deep skin often
Reapplication mist on one clock
In real life

Made for your day, and your light.

Lifestyle slots — swap for your moodboard images.

Good to know

Questions, answered straight.

Will it leave a white cast?

No — the cast is the mineral filter. Ours are clear, next-gen filters, so nothing turns grey on deeper skin.

Chemical or mineral?

New-generation organic filters — the modern deck used across Europe/Asia. We skipped the legacy chemicals and the mineral cast.

Under makeup / oily skin?

Weightless gel-cream base; set with the Shield Mist to re-apply over makeup. Non-comedogenic.

Pregnancy & lactation?

Only your doctor can clear a product for you. We left out oxybenzone & octinoxate and use large, barely-absorbed filters. A 100% mineral option is also valid.

How long does it last?

~45 days at the correct daily dose — same clock as the mist, so the Duo runs out together.

Sample PDP — full-width layout, adapted (not a clone). Deletable preview.